Your LinkedIn Ads Are Great. Is Your Landing Page?

Your ad did its job. Someone clicked. But if your landing page doesn't convert, you wasted that click.

Here's what makes a landing page work with LinkedIn ads.

First, message match is critical. If your ad promises a free guide, your landing page headline should mention that guide. People should know they're in the right place instantly.

Second, keep it simple. One page, one goal. Don't distract visitors with navigation menus or multiple offers.

Third, your headline matters as much as your ad headline. Make it clear and benefit-focused. Tell people exactly what they're getting.

Fourth, use bullet points to show benefits. Make them easy to scan. Remember, people are busy.

Fifth, add social proof. Include customer logos, testimonials, or statistics. This builds trust fast.

Sixth, make your form short. Every field you add lowers your conversion rate. Ask for only what you absolutely need.

Seventh, your call-to-action button should stand out. Use contrasting colors. Make the text specific - "Download My Guide" beats "Submit."

Eighth, mobile matters. Most LinkedIn traffic comes from phones. Make sure your page works perfectly on small screens.

Ninth, speed is everything. Slow pages lose conversions. Test your load time and optimize images.

Tenth, remove exit points. No external links. No chat widgets that open automatically. Keep people focused on converting.

The best approach? Create your landing page before you create your ad. This ensures they work together perfectly.

Stirling helps you plan integrated campaigns where your ads and landing pages align. When everything works together, your conversion rates soar.

Your landing page is where money is made or lost. Give it the attention it deserves.