Collaborative Ads: Partnering with Other Brands on Facebook
If you sell socks, and your friend sells shoes, you are going after the same customer. Why not work together? Collaborative ads (or just simple partnership ads) allow you to share audiences.
This can be formal (using Facebook's Collaborative Ads tool for retailers) or informal.
The Informal Swap
You run an ad featuring your socks AND their shoes. You tag them. They do the same for you. You both target each other's "Page Engagement" audiences.
The Bundle Offer
Create a shared landing page. "Buy a pair of shoes and get a free pair of socks." The value is higher for the customer.
Trust Borrowing
If their audience trusts them, and they recommend you, that trust transfers to you instantly.
Co-Branded Creative
Stirling helps you merge two brand aesthetics into one cohesive ad, ensuring both companies look great in the partnership.
