Creating a Customer Avatar for Better Facebook Ads Targeting
Imagine you are writing a letter. It is much easier to write if you know exactly who you are writing to—like your best friend or your grandma. Facebook Ads are the same. If you try to talk to "everyone," you end up being boring to everyone. You need to create a character that represents your perfect customer.
A Customer Avatar (or Buyer Persona) is a fictional profile of your ideal buyer. Giving them a name and a story helps you target your ads better.
Questions to Ask Yourself
Don't just think about age and gender. Go deeper.
What are their hobbies? (Do they golf or knit?)
What keeps them up at night? (Are they worried about money or health?)
What brands do they love? (Do they shop at Target or Gucci?)
Turning This Into Targeting
Once you have this profile (let's call her "Yoga Mom Sarah"), Facebook targeting becomes easy. Instead of targeting "Women ages 25-45," you target "Women interested in Yoga, Lululemon, and Organic Food." Your audience gets smaller, but much more likely to buy.
Writing to Sarah
Now, when you write your ad text, write it specifically for Sarah. Use language she uses. Mention problems she has. This makes your ad feel personal.
Stirling Knows Your Avatar
One of the best features of Stirling is that you can input details about your audience. Stirling then writes the ad copy specifically for that person, ensuring your message lands perfectly every time.
