Dealing with Negative Comments on Facebook Ads
If you run ads, you will get trolls. It is a law of the internet. Someone will comment saying, "Too expensive!" or "I can get this cheaper on Amazon." It feels personal, but you need a strategy to handle it.
Do not ignore them. Comments affect your ad's performance.
The "Kill them with Kindness" Strategy
Reply publicly. "Hey! We totally understand we aren't the cheapest, but we use premium materials that last 10 years." This turns a negative into a positive for everyone else reading.
When to Delete
If they are using hate speech, swearing, or spamming links to other sites, delete and ban them immediately. You don't need that energy.
The Hidden Benefit
Believe it or not, comments (even argumentative ones) count as engagement. They can actually lower your ad costs. So don't be too afraid of a little debate.
Focus on the Positive
The best defense is a great offense. Create ads that are so good people tag their friends in a positive way. Stirling helps you generate positive, engaging angles for your ads.
