Generating High-Quality Leads with Facebook Ads for Service Businesses
If you are a plumber, a consultant, or a landscaper, you don't sell products; you sell your time. You need leads—real people raising their hands saying, "Call me." For years, this meant sending people to a website and hoping they filled out a contact form. But there is a better way built right into Facebook.
It is called the Lead Generation objective. Instead of sending people to your website (which might load slowly), a form pops up right inside the Facebook app.
Why Lead Forms Work Better
Facebook already knows the user's name, email, and phone number. When the form pops up, Facebook pre-fills it for them. The user just has to tap "Submit." It is so easy that you usually get twice as many leads for the same money.
Quality Control
The problem with it being "too easy" is that sometimes people tap it by accident. To fix this, add a "Custom Question" to your form. Ask something like, "When are you looking to start your project?" This forces them to stop and think, ensuring the lead is serious.
Follow Up Fast
A Facebook lead gets cold in about 15 minutes. You need to call or text them immediately after they submit the form. Speed is everything.
Making the Form Appealing
You need a good image to get them to click the form in the first place. Stirling helps you create professional, trustworthy images that make people feel safe sharing their phone number with you.
