How to Run a 'Flash Sale' Campaign on Facebook Ads
Sometimes you need to move inventory fast. A Flash Sale is a great way to wake up your email list and your social following. But you have to set up the ads differently than a normal "Always On" campaign.
Speed is the name of the game.
The Budget Blast
Since the sale is only 48 hours, you can't wait for the "Learning Phase." You need to use a "Lifetime Budget" for the 2 days and bid aggressively.
The Audience
Don't target cold strangers. They won't care. Spend 100% of your budget on your Warm Audiences (Email list, Social Engagers, Site Visitors). They are the ones waiting for a deal.
The Creative Urgency
Your ads need to scream urgency. Use bright colors (Red/Yellow). Use countdowns in the text. "Ends Tonight!" "4 Hours Left!"
Generating Assets Quickly
You don't have time to go back and forth with a designer for a 2-day sale. Stirling lets you spin up "Flash Sale" graphics in minutes so you can launch immediately.
