LinkedIn Retargeting: How to Bring People Back

Someone visited your website. They didn't convert. Now what? Retargeting brings them back.

Here's how to do retargeting right on LinkedIn.

Set up the Insight Tag on your website. This tracks visitors and lets you retarget them on LinkedIn.

Create audience segments based on behavior. People who visited pricing are warmer than people who read a blog post. Treat them differently.

Use different messages for different segments. Pricing page visitors might need a demo offer. Blog readers might need more education.

Time your retargeting right. Hit people within 7 days of their visit. Too long and they forget you.

Limit frequency. Seeing the same ad 20 times is annoying. Cap it at 3-5 impressions per person per week.

Use exclusions. Don't retarget people who already converted. That's waste and annoying.

Offer something new. If they saw one offer and didn't bite, try a different angle.

Create urgency. "Still thinking about improving your X? This offer ends Friday."

Combine retargeting with other audiences. Layer in job title or company size to refine further.

Test video for retargeting. A personal message from your founder can be powerful.

Retarget engaged audiences too. People who watched 75% of your video or engaged with your posts are warm leads.

Use lead gen forms for retargeting campaigns. These people already know you, so they're more likely to convert.

Don't rely only on website retargeting. Retarget people who engaged with your LinkedIn content too.

Measure incremental lift. Are retargeted visitors more likely to convert than new visitors? They should be.

Stirling can help you create retargeting ad variations quickly. Generate different messages for different audience segments and keep your retargeting fresh.

Retargeting turns maybes into yeses. It's one of the highest-ROI tactics in digital advertising.