Stock Photos vs. Real Photos: The Verdict

We all know the "Stock Photo Look." The overly happy people in suits, shaking hands in a bright white room.

Everyone knows these are fake. And on social media, fake is bad.

Real Wins

Data shows that "Real" photos almost always perform better. A blurry photo of your actual team working in your actual office often beats a polished stock photo.

Why? Because it proves you are real people.

When to Use Stock Photos

You can't always take your own photos. It's okay to use stock photos, but you have to pick the right ones.

• Avoid: Clichés (handshakes, puzzle pieces, guys in headsets).

• Choose: Abstract images, landscapes, or photos that look candid and natural.

Make Stock Look Unique

If you use a stock photo, don't just post it plain. Add your brand colors. Add a headline over it.

Stirling allows you to import stock photos (or your own photos) and instantly brand them. We put your logo and headline on top, making the image unique to your company.

Keep It Real

Stop looking generic. Create authentic, branded ads at TryStirling.com.