Using Content Marketing to Fuel Your LinkedIn Ads

Content marketing and LinkedIn ads aren't separate strategies. They're two parts of one system.

Here's how they work together.

Create organic content first. Post valuable tips, insights, and resources on your company page. See what resonates.

Promote your best-performing content. When a post gets strong organic engagement, boost it with ad spend. You're amplifying what already works.

Use content for retargeting. People who engaged with your organic content are warmer. Retarget them with offer-specific ads.

Build thought leadership organically. Then use ads to expand your reach beyond your current followers.

Test messaging organically. Try different angles in regular posts. Use ad budget on winners.

Create content specifically for ads. Long-form articles, guides, or tools that deserve promotion.

Use lead magnets. Offer downloadable resources in exchange for email addresses.

Repurpose content across formats. Turn a blog post into a video into a carousel into an infographic. Promote each format.

Build content clusters. Create comprehensive resources around key topics. Link them together. Promote the pillar content.

Track the content-to-customer journey. See which content leads to conversions. Create more of what works.

Content types that work well with ads:

Original research or data
Comprehensive guides or ebooks
Tools or templates
Webinar recordings
Case studies with specific results
Industry reports

The content-ad flywheel:

1. Create valuable content

2. Promote organically

3. Boost what works with ads

4. Generate leads

5. Use insights to create better content

6. Repeat

This builds sustainable growth. You're not just buying attention. You're earning it and amplifying it.

Stirling helps you create ads that promote your content effectively. Generate ad copy that highlights your content's value and drives downloads or engagement.

Great content attracts attention. Smart promotion with ads scales that attention into real business results.