Why Your Landing Page is More Important Than Your Facebook Ad Creative
You can have the best Facebook Ad in the world—a viral video, an amazing headline, a great offer—but if people click it and land on a confusing, ugly website, you will make zero sales. The ad's job is to get the click. The website's job is to get the sale.
We call this the 'Click-to-Conversion' rate.
Common Landing Page Mistakes
Too Slow: If it takes 5 seconds to load, half your traffic leaves.
Disconnect: If the ad promises a 'Red Dress' and the link goes to the homepage showing 'Blue Jeans,' the user gets confused and leaves. Link directly to the product in the ad.
No Call to Action: Is the 'Add to Cart' button big and obvious? Don't make them hunt for it.
Mobile First
90% of your Facebook traffic is on mobile. Design your site for a phone screen, not a desktop computer.
Consistent Messaging
The words on your landing page should match the words in your ad. If the ad is funny, the page should be fun. Stirling helps you write ad copy that aligns with your brand voice, ensuring a smooth transition from the ad to the website.
