Your Weekly LinkedIn Ads Checklist
Stay on top of campaigns with this simple weekly routine
Successful LinkedIn advertisers have routines. Here's a weekly checklist that keeps campaigns healthy.
Monday: Performance review
Check overall spend vs. budget
Review CTR for all campaigns
Look at conversions from last week
Compare to previous week
Identify top and bottom performers
Tuesday: Creative check
Review ad fatigue (frequency over 4?)
Identify ads needing refresh
Check engagement rates
Plan creative updates
Schedule new variations
Wednesday: Targeting audit
Analyze by audience segment
Review demographic performance
Check if audiences need expansion
Look for new targeting opportunities
Refine based on data
Thursday: Optimization
Pause underperformers
Increase budget on winners
Adjust bids if needed
Test new variations
Implement learnings from week
Friday: Strategic review
Analyze week-over-week trends
Calculate true ROI
Review pipeline from leads
Plan next week's tests
Report to stakeholders
Daily quick checks:
Are campaigns spending? (3 minutes)
Any errors or issues? (2 minutes)
Any major changes in performance? (5 minutes)
Total weekly time: 2-3 hours
Monthly additions:
Deep competitive analysis
Landing page A/B test planning
Budget reallocation
Creative brainstorming session
Attribution review
What to track:
Impressions (reach)
CTR (engagement)
CPC (efficiency)
Conversion rate (effectiveness)
CPL (cost)
Lead quality (value)
Red flags to watch:
Sudden spend spikes
Performance cliffs
Disapproved ads
Tracking errors
Frequency over 5
Keep a campaign journal:
Date and changes made
Hypothesis for why
Expected outcome
Actual results
Learnings
Use spreadsheets:
Track KPIs over time
Spot trends easily
Compare campaigns
Share with team
Create graphs for reports
Communicate weekly:
Update stakeholders on performance
Share wins and learnings
Be honest about challenges
Align on priorities
Get input on new tests
Stirling fits into your weekly routine by making creative refreshes fast. When Thursday comes and you need new ad variations, generate them in minutes instead of hours.
Consistency beats brilliance. A simple weekly routine keeps campaigns healthy and improving.
