Headlines That Sell: 10 Formulas to Copy-Paste for Facebook Ads
The headline is the bold text right next to the button. It is the last thing people read before they decide to click. If your headline is weak, you lose the click. You don't need to be a poet; you just need to use formulas that work.
Here are a few of our favorites:
The Direct Benefit: "Stop [Problem] in [Timeframe]." (e.g., Stop Back Pain in 10 Minutes).
The Question: "Want [Benefit]?" (e.g., Want Whiter Teeth?).
The Scarcity: "Only [Number] Left in Stock."
The Social Proof: "Join [Number] Happy Customers."
The Discount: "Get [Percentage] Off - Today Only."
Keep It Short
Facebook will cut off your headline if it is too long. Keep it under 5 or 6 words if possible.
Test Your Headlines
Headlines are the easiest thing to test. Run the same ad with two different headlines and see which one wins.
Infinite Headlines
Need more than 10? Stirling can generate hundreds of headline variations based on your specific product, giving you endless options to test.
