How Much Does Facebook Advertising Actually Cost for Beginners?
Whenever we talk about advertising, the first question is always the same: "Is this going to be expensive?" It is a fair question. You don't want to accidentally spend your mortgage payment on internet ads. The beauty of digital advertising is that you are in control—but only if you know what the numbers mean.
The scariest question for a business owner is: "How much is this going to cost me?" You hear stories of big brands spending millions, but what about the little guy?
The good news is that Facebook is one of the most flexible advertising platforms in the world. You don't need a Super Bowl budget.
The $5.00 Rule
You can technically start running ads for $1.00 a day. However, that is usually too slow to get results. We recommend starting with at least $5.00 to $10.00 a day. This gives Facebook enough room to experiment and find you a few customers.
Understanding "Cost Per Result"
Instead of thinking about the daily budget, think about the cost per result. This varies by industry, but here are some rough averages for beginners:
Clicks: Usually cost between $0.50 and $2.00.
Leads (Emails): Usually cost between $3.00 and $10.00.
Sales: This varies hugely, but if your product is $50, you might pay $15-$20 in ads to get a sale.
Daily vs. Lifetime Budget
When you set up your ad, you can choose a "Daily Budget" (spend $10 every day indefinitely) or a "Lifetime Budget" (spend $100 total over the next 10 days). For beginners, Daily Budget is usually better because it is easier to control and turn off if things go wrong.
The Hidden Cost: Creative
One hidden cost of advertising is hiring designers to make the ads. An agency might charge you $1,000 just to design the images! This eats into your budget before you even run an ad.
Save that money by using Stirling. For a tiny fraction of the cost of a designer, Stirling uses AI to generate unlimited ad variations for you. Put your money into the ads themselves, not expensive design fees.
